| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-522-031 | Brand You: Crafting Your Personal Brand | Avery, Jill;Greenwald, Rachel | Marketing | brand management( NA ) |
| 2 | F2301A | The Best Way to Name a New Product | Harvard Business Review | Marketing | brand management( NA ) |
| 3 | IN1797 | Shopee vs. Lazada: A battle of Titans for e-commerce supremacy in South-East Asia | Dubois, David;Liu, Rebecca | Marketing | brand management( NA ) |
| 4 | UV8158 | Branding the Master Brander (A): Positioning Procter & Gamble''s Employer Brand | Whitler, Kimberly A | Marketing | brand management( NA ) |
| 5 | UV8161 | Branding the Master Brander (B): Implementing Procter & Gamble''s Employer Brand | Whitler, Kimberly A | Marketing | brand management( NA ) |
| 6 | W20480 | Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry | Schlosser, Francine;Carvalho de Azevedo, Marcia;Costa, Anna Bento | Marketing | brand management( NA ) |
| 7 | 9-721-382 | Astralis Group: Determining a Brand Strategy | Esty, Benjamin C.;Hjortshoej, Mette Fuglsang;Billaud, Emilie | Other | brand management( NA ) |
| 8 | HK1327 | SHEIN vs. Zara: Digital transformation in the fast-fashion industry | Luo, Shuqing;Chen, Guoli | Other | brand management( NA ) |